The word Phitao comes from Greek. And, depending how you spell it, it can mean "to plant" or "to visit". From this meaning, comes the Greek word for student. This is our ethos. We recognize that we are visitors on this earth, learning how to live in the right way in harmony with our planet. We are seeking to source sustainable yet stylish products, recognizing that we might not always get it right. But we are seeking to learn each day. We hope you enjoy visiting our store.